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Enable independent learners worldwide
to achieve their learning goals 

Our Vision

Our Proposal 

Meet Lana, Our Learning Companion.

Lana is an intelligent, AI-based mentoring solution designed to elevate learners’ motivation and help them implement Self-Regulated Learning (SRL) skills.

Consequently, learners will achieve their learning goals, finish their courses, and proceed to the next one.

Distance Learning

Our Advantages

Conversational - Communicating with the learner on chat platforms

Accessibility 24\7 – Anytime Anywhere

Adaptive to the specific needs of the learner

In correlation with course’s syllabus and demands

Specialization in SRL (self-regulated learning) and SEL (social emotional learning) skills

Focus on
"how to learn" skills

Want to learn more about us and Lana?

Get in Touch

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About Us

Our multidisciplinary founders  team combines perfectly all the skills
and experience needed to make our vision a reality.  

Nilly Avinun


A leading entrepreneur in Education. Has 20 years of experience in leading strategic projects from idea to implementation in the private business, NGO and the public sectors including starting a Montessori public school for her children.

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Ami Matalon


Ami began his career as a commercial lawyer, before he became a school teacher. For the past 15 years he has mastered the development of unique and groundbreaking pedagogical content. He is an active teacher, a mentor, and a leader of deep-change PBL based processes. 

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Alon Yair


Alon has 20 years of experience in systems development. Expert in designing and building technological products. Combines strong engineering capabilities with deep business understanding.

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Prof. Goren Gordon

Prof. Goren Gordon has six academic degrees, a BA, MSc and PhD in Quantum Physics, a BMSc, MBA and another PhD in Neurobiology. He did his postdoc in MIT Media Lab’s Personal Robots Group. Goren is the head of the Curiosity Lab in Tel-Aviv University.

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Rimon Tuvin

Rimon Tuvin specializes in worlds of DATA, business, training as a data scientist, data engineer and BIG DATA architect. established the BIG DATA at Bank Hapoalim Isracard including winning twice in IT AWARD for projects in this field.

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Dr. Netta Sagie

Dr. Netta Sagie earned her Ph.D. from Tel Aviv University’s School of Education and she lecturers there. She specializes in SEL (Social and Emotional Learning) and is Director of training and development at SEL.IL which is a  part of the Interdisciplinary Center (IDC) Herzliya

Our Board

The global online learning market size is USD 144 Billion and is expected to reach USD 374.3 Billion by 2026. The market is growing rapidly especially after COVID-19. But, the churn rate in the market is very high and can reach 85%, though, on average e-learning companies invest 40% of their revenues on marketing. 

How Do We Do It?

Our team of pedagogical experts has developed a Psycho-Pedagogical model, based on research and field experience. The model is based on five main pillars

1. Subjective Data

Information the learners themselves supply regarding;

  • Their learning habits and expected learning outcomes;

  • Their motivation for learning;

  • Their assessment of their skills

2. Objective Data

Actual learning habits of the learners and data regarding the specific online courses, such as the syllabus, timeline, recommended duration etc.

3. Cross-reference of Data

4. Classification to categories

5. Conversation / chat-like output

“Existing research on human-robot relations suggests that machines are routinely treated as having personalities (Turkle “Life”). There is even evidence to suggest that people often imagine relationships with (sufficiently responsive) robots as being better than relationships with humans”.


Jason M. Lodge, 2022


The learners will develop a sense of engagement towards Lana as their personal mentor

“A third of 200+ interviewees implied that additional support with motivation, time management, and online StudySkills might have made a difference”.

Eduard Fosch Villaronga, Leiden University 2018


Substantial improvement in learners' SRL skills will help them achieve their learning goals

“We can scale content, but we can't scale encouragement. We can improve lecturing through peer teaching, but we can't scale the timely interventions and nudges by faculty that influence the students learning”.

Chris S Hulleman, Judith M Harackiewicz


With Lana the learners will  improve their SRL skills

Our Initial Assumptions

The Pain

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